Skills: Layout, print production, infographics
Team: Edelman Chicago; Design Director: John Plecha & Virginia Tevere
Unlocking the Baxalta Promise was the theme for Baxalta's 2015 annual report. For this project I explored a range of concept designs and developed the above direction to showcase the lives touched by the rare diseases Baxalta's products treat. A mix of hopeful photography and crisp infographics showcase their aspirations and financial information from 2015.