Client: Olive Garden
Skills: Branding, typography, experiential design
Team: Edelman Chicago; Design Director: Virginia Tevere
This project was a branding and experiential activation executed by Edelman Chicago and United Entertainment Group to launch Olive Garden's breadstick sandwiches. A fleet of food trucks traveled across the country to share out this new menu item. The design was created to maintain Olive Garden's well-known brand, but also build excitement about this new offering. The logo pulls from vintage badge and crest design to appeal to the targeted millennial audience.