Globowl is an internationally-inspired baby and toddler food brand with a mission to inspire future foodies. We partnered with founder and current foodie, Erica Levin, from the very beginning—actually, even before the brand had a name—to create a strategic brand, packaging, website design and so many other deliverables to support the brand.
Visit Globowl.com
Setting the stage with strategy
At project kickoff we solidified Globowl’s brand positioning, target demographic, and competitive landscape.
That meant we could design a brand that felt unique in the category and would appeal to adventurous, foodie parents and caregivers.
Establishing the brand look & feel
Making the benefits clear
Food photography & art direction
For our photoshoot with the talented Justin Paris of Flashlight Studio and incredible food stylist María Del Mar our objective was to showcase food that didn’t just look good “…for baby food” but like something you would want to eat right off of your own tiny spoon.
Packaging design
Ongoing partnership
In true startup fashion, Globowl grows quickly and we’ve been there every step of the way, designing pitch decks, newsletters, posters, social graphics, and more all while staying true to the cheeky, yet sophisticated essence of the brand.
The Globowl marketing team at the 1871 Food Stars watch party.
“In all of my years, I have never met a more competent, creative or thoughtful designer. She is more than just someone who helps with graphics, she creates feelings, brand and vibes. I couldn’t recommend her more highly.””
