Columbia College Chicago created Family Rooms to establish lounge spaces where students could study, relax and socialize. The rooms have a familiar, home-like quality while maintaining the fresh and vibrant identity of Columbia as a whole. The design was inspired by early American patchwork quilts as well as textile dip-dyed techniques. The modular pattern establishes the brand of the Family Rooms; the customized lettering in the accompanying mark mimics the geometric styling of the individually designed squares.
Zealous Bee was a passion project initiated by my wife, Cara Rebernick, and me. We created a line of laser-cut wood jewelry and home goods that we sold in national craft fairs and boutiques and shipped internationally via etsy.com.
We personally cut, painted, assembled, packaged, marketed and shipped every piece with lots of love.
This project was a branding and experiential activation executed by Edelman Chicago and United Entertainment Group to launch Olive Garden's breadstick sandwiches. A fleet of food trucks traveled across the country to share out this new menu item. The design was created to maintain Olive Garden's well-known brand, but also build excitement about this new offering. The logo pulls from vintage badge and crest design to appeal to the targeted millennial audience.
I’ve been able to parter with a range of independent and corporate clients to create custom marks for their brands or campaigns.
I love taking a logo design from idea to sketch to finalization and helping clients communicate their core identity in a unique way.
The Columbia College Chicago seal needed to remain grounded in the heraldic symbolism of traditional crests, but modernize to reflect the creative energy of the school.
The torch remained as a symbol of knowledge, but light now breaks the perimeter representing the unlimited potential of Columbia’s students. The torch emerges from the water, symbolizing the school's location in Chicago, on Lake Michigan and pride for the urban campus.
This series is a personal project inspired by Jessica Hische’s Daily Drop Cap lettering project. Every day for 26 days I sketched a variety of letterforms, chose one sketch, digitized and colored the letterform, then posted the final letter to a blog. Each letter is inspired by a different typographic style. I used this project as a learning experience in line weight, form and proportions of letterforms.
#YESmeansTEST was a campaign to raise awareness for STI testing in people under 25. With the growth of sex posititivity and conversations around consent, we wanted to create a site that would cater to young people and explain the facts about STI testing simply. The design for the website and campaign materials takes the microscopic shapes of STI strains and translates them into approachable icons and patterns.
Unlocking the Baxalta Promise was the theme for Baxalta's 2015 annual report. For this project I explored a range of concept designs and developed this direction to showcase the lives touched by the rare diseases Baxalta's products treat. A mix of hopeful photography and crisp infographics showcase their aspirations and financial information from 2015.
This project began as a simple illustration of a bird that I had created early in my college career When I took a screenprinting class in the summer of 2013 I decided to expand the illustration to something more illustrative. I also wanted to use it as an opportunity to incorporate hand-lettering skills.
Skills: Screenprinting, hand lettering