Hannah Rebernick
designer & nice person
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Sex Therapy New Mexico

I worked with Molly of Sex Therapy New Mexico to rebrand her growing practice in a way that felt inclusive to the range of clients that she works with.

I developed a brand strategy as the basis of the rebrand and designed a brand identity system, including a suite of logos, color palette, supporting typography and custom pattern designs.

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Brand positioning & Visual Strategy

I collaborated with Molly to solidify brand attributes and visual strategy. Through a strategy work session, we aligned to brand values that she wanted to communicate with the branding. Mood boards helped to carve out a narrower visual pathway.

 
 

Logo Design Concepts

I explored a range of logo designs. Some more typographically driven designs and some with supporting logo icons. The final logo design utilizes clean, assertive typography paired with an imperfect circle to contain the design.

 
 

Brand Guidelines

I created a quick reference guide for the new Sex Therapy New Mexico brand. This document outlines proper usage for the suite of logo designs, colors, typography, pattern and illustration elements.