L&M Fine Foods

L&M Fine Foods is a Chicago-based market. It was created from the desire to provide quality grocery products, delicious prepared foods, and extraordinary customer service in one space.

I worked with the owner, Rebecca Goldfarb, to create a brand, website and in-store elements grounded in the style of a traditional neighborhood grocery. A traditional monogram and considerate typographic touches lend a sense of quality, with no-nonsense.