L&M sandwich shop branding

Apr 6

Since they opened in 2019, L&M has become well known in Chicago’s Lincoln Square neighborhood for their hand-crafted, always fresh sandwiches. In 2025 we created a new sub-brand for the sandwich shop within the shop.

Though they still loved the branding for the store, owner Rebecca Goldfarb wanted to have some more playful elements for their launch of a full breakfast, lunch and cafe menu.

Yes, all of the characters have names, and yes, Tinny the tinned fish is my favorite.

Photos provided by L&M Fine Foods, K. Rosales Photography

Menu design & layout

Hannah Rebernick

I’m a strategic brand and web designer with a focus on value-aligned projects. I partner primarily with nonprofit organizations, entrepreneurs, and queer- and women-owned businesses.

http://www.hannahrebernick.com/

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Hannah Rebernick

Strategic brand and web designer with a focus on value-aligned projects. Working with nonprofit organizations, entrepreneurs, and queer- and women-owned businesses.