L&M Fine Foods artisanal corner market branding

L&M Fine Foods provide high quality grocery products, delicious prepared foods, and extraordinary customer service in one space. 

In collaboration with owner, Rebecca Goldfarb, I created a brand, website and in-store elements grounded in the style of a traditional neighborhood grocery. The classic monogram and considerate typography give the brand a premium, no fuss feel.

Original logo sketches.

Sandwich menu

Business card designs, using a range of food illustrations.

Brand color palette

I love to see a logo working at the tiniest scale.

I’ve continued to work with L&M Fine Foods since they opened in 2019.

Check out the sandwich shop branding we launched in 2025.