While I was working on the Edelman Chicago team we partnered with United Entertainment Group to launch Olive Garden's breadstick sandwiches.
We designed the branding and truck wraps for a fleet of food trucks that traveled across the country to launch this new menu item. The design maintains Olive Garden's well-known look and feel while creating a badge of pride for the breadstick-loving millennial audience.
Tiffany Jones hands out classic Olive Garden breadsticks during the Olive Garden "Breadstick Nation" food truck tour at Lake Eola Park on Wednesday, June 17, 2015. Photo from Orlando Sentinel.
