Sex Therapy New Mexico branding

Branding
Written By Hannah Rebernick

In partnership with with Molly Adler, owner of Sex Therapy New Mexico, we designed a new look for her inclusive therapy practice. She wanted the brand to feel playful, humorous, and approachable, yet grounded in nature. 

Together, developed a brand strategy, and visual territory boards to guide the redesign.

 
 
 

Starting with strategy

Through a strategy work session, we aligned to brand values that she wanted to communicate with the branding. Mood boards helped to carve out a narrower visual pathway.

  • Compassionate

  • Grounded

  • Pleasure-centered

  • Humorous & light

  • Social justice-oriented 

Final mood board

 

The brand system

 
Hannah Rebernick

I’m a strategic brand and web designer with a focus on value-aligned projects. I partner primarily with nonprofit organizations, entrepreneurs, and queer- and women-owned businesses.

http://www.hannahrebernick.com/
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