In partnership with with Molly Adler, owner of Sex Therapy New Mexico, we designed a new look for her inclusive therapy practice. She wanted the brand to feel playful, humorous, and approachable, yet grounded in nature.
Together, developed a brand strategy, and visual territory boards to guide the redesign.
Starting with strategy
Through a strategy work session, we aligned to brand values that she wanted to communicate with the branding. Mood boards helped to carve out a narrower visual pathway.
Compassionate
Grounded
Pleasure-centered
Humorous & light
Social justice-oriented
Final mood board
The brand system
